Real Artist. Real Value.

8.48×

Valuation multiple

Based on last year's earnings, aligned with top-tier publishing comps

The founder, a former investigative journalist turned digital-media entrepreneur, bootstrapped the site in 2017 after recognizing a growing appetite for data-driven long-form analysis. Over six years they built a lean, remote-first team of seven senior writers and three analysts, cultivating a fiercely loyal subscriber base of 42,000 paying readers and 180,000 free weekly newsletter recipients. Motivated by a desire to relocate closer to family and shift focus toward early-stage investing in climate-tech, the seller sought a partner who could inject capital, expand the editorial calendar, and scale the existing sponsorship model. The transaction delivered a life-changing liquidity event, allowing the founder to establish a charitable journalism fund while retaining a minority equity stake and advisory role to safeguard the brand’s investigative DNA. The buyer, a growth-equity fund specializing in niche B2B media, plans to double content output, introduce tiered subscription products, and leverage their portfolio’s ad-tech stack to triple sponsorship revenue within twenty-four months.